iPhone 6 rumor rollup for the week ending July 4

04.07.2014

iPhone 6 will be announced in early September and ship later in September

The really amazing thing about this is that it's being treated as "news," even by the Internet's debased meaning of that term.

"Rumors and past release date info have thus far pointed towards a September launch date for the iPhone 6, which has now been confirmed by a reliable source that spoke to MacRumors," writes Juli Clover, in a post at MacRumors.

The headline to Clover's post -- "Apple Expected to Announce iPhone 6 in Early September, With Launch Later in the Month" -- actually could have been written on Tuesday, September 10, 2013, the day after the iPhone 5c and 5s were announced.

Ever since, the most reasonable expectation has been that Apple would announce the 2014 iPhone 12 months after the 2013 iPhone. Clover gives us no indication of why she considers her source "reliable," and therefore no evidence to persuade her readers to do so.

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