The Sony Bravia HX303, which will be available in both 40in and 46in versions, is compatible with 3D broadcasts but will also render standard content into 3D in real-time.
The LED Backlit TVs also feature an in-built Freeview HD tuner. Users will also need a pair of Sony's 'Active Shutter' glasses to enjoy 3D content.
Sony's latest Bravia TV - the HX803 - will display 3D content
The TV manufacturer said some of its 3D products will come bundled with two pairs of the glasses, which cost around £100 if purchased separately.
Sony did not reveal pricing for the 3D TV sets.