Tablet users more engaged with online banking

16. September 2014
Online bank ING Direct has found that customers who use a tablet device to access its services are likely to be more engaged, with higher savings balances and more products than non-tablet users.

Mobile has now overtaken online banking as the preferred channel for ING Direct's customers to handle their finances, with AppleApple iPadiPad the most popular device behind the iPhoneiPhone, according to the bank's latest research. Alles zu Apple auf Alles zu iPad auf Alles zu iPhone auf

ING Direct said its tablet customers are almost twice as likely to have multiple banking products, and 80 per cent higher savings balances than those using smartphones.

Tablet users also have more than 90 per cent higher payment account balances than mobile customers. Finally, tablet customers who use a native app log in four times more than customers who use their tablet's browser.

ING Direct's executive director of customer distribution, Lisa Claes, said 40 per cent of Australians now own a tablet and within four years, 22 million units will have been sold.

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