Why Google+ is the place for passions

Hundreds or thousands of other photographers on Google+ also get crazy views.

So let's talk about engagement. The maximum number of comments on Google+ is 500 per post. There are 20 users on Google+ who average 500 comments per post. That means every post maxes out on comments. Every post. All of them are Asian (Indian, Japanese or Chinese) female social media celebrities or pop stars. The top engagement-getter on Google+ is Namita Pawaskar, who averages 1,698 re-shares and nearly 10,000 plus-ones (the Google+ equivalent of a Facebook "Like") per post.

(Credit where it's due: Circle Count is a great place to discover this sort of thing.)

None of this makes any sense from a Twitter or Facebook perspective. But from a Google+ mindset, it makes perfect sense. Google+ is radically international. In fact, nearly three-quarters of the Google+ user base is non-American. And it's passion-based.

Of course, it's fine to say people you've never heard of don't matter, even if they're mega superstars on Google+. And it's fine to say that you have no interests, or that you don't want to interact with people all over the world who share the interests you do have.