Ruckus Wireless intros wireless broadband alternative to 3G

Aptly dubbed "Wireless Broadband Access" (WBA), the vendor's end-to-end solution builds on a stable WiFi platform--which doesn't require radio frequency licensing unlike 3G--in generating wireless access for broadband users.

"Conventional approaches are not enough anymore," alleged Bart Burstein, vice president for business development and product management, Ruckus Wireless. "Fixed line is becoming too costly, especially in terms of installation and monthly dues."

With the WBA solution, Burstein said operators and broadband providers can offer a scalable and stable Internet access to its customers at one-fifth the cost of WiMax, touted as the next-generation wireless broadband access technology.

"Wimax entails huge investments on base stations, transmitters and licenses," Burstein said. "Our products are less expensive even if they require installation of more native devices."

Ruckus Wireless' solution leverages its stable of WiFi products built on a "Smart WiFi" antenna platform which, the company claims, offers better range, performance and reliability.