Ruckus Wireless intros wireless broadband alternative to 3G

Compared to conventional WiFi routers that dispel signal sporadically across a predetermined range, Burstein said the Smart WiFi's signal is very direct and targeted, "like a concentrated flashlight."

More importantly, the Smart WiFi antenna can detect the locations of the device, even if it keeps on moving. "If something is blocking the path of the signal to the device, it will find a way around it," Burstein noted.

In the area of range, speed and penetration, WBA is in a good position to compete as well. Burstein noted how through Smart Meshing, which uses a number of Access Points that receive and transmit WiFI signals to other APs over a determined area, WiFi signal can be achieved strongly up to about 100 meters. Smart Meshing, he added, likewise make scalability possible.

"WiFi's low radio frequency, coupled with our strong CPE (customer premise equipment) acting as a receiver, allows signal to penetrate thick walls," Burstein noted, adding that the 802.11n backhaul system allows transmission speeds of up to 600mbps, making wireless broadband possible.