Apple's Tablet and the Media Hype Machine

The principle behind the Apple tablet hype-excitement-burnout cycle is nothing new, of course; we've seen this happen time and time again (see: the weeks leading up to every other Apple event in recent history). Whether you're an Apple fan or an Apple hater, odds are you've by now reached the point of saturation when it comes to the endless analysis of a product we don't actually know anything about.

I'm not here to add to the already overflowing pool of speculation; there are plenty of other people who have that department well-covered. What I would like to do, though, is take a closer look at the media hype machine surrounding Apple's upcoming product announcement and why it continues running at full-speed despite fervent objections from the general public.

Apple Tablet Talk

First, let me be clear: I'm not talking about any hatred of the Apple tablet or the Apple company itself; what I'm discussing is the exhaustion with analysts, bloggers, and journalists beating this thing to death without having any real facts to speak of.

Will the Apple tablet be good for business Or will it be bad for business Will it be a Kindle-killer Or will it be a total flop You've seen the same headlines I have, and -- gauging by the consistent threads I see every day in online forums and on Twitter -- you're just as sick of them as I am.