Apple lets partners hit up enterprise

The network, already operating in North and South America, is made up of certified Apple resellers that aim to offer advice and implementation services across the consumer, SMB and enterprise markets.

While service providers have offered Apple-based offerings for many years, this is the first time the vendor has formalised the relationship and publicly promoted it in Australia.

Apple reseller, Digistor group marketing manager, Mark Richards, told Computerworld the move gave network members access to Apple branding and recognition as service providers, while also offering structure to the implementation and consulting work already being done by many companies.

"We've been working with Apple for a long, long time; Digistor has been an Apple reseller for 15 years or more," he said. "In that time the relationship has changed -- Apple changes its approach to the channel with the support it gives, and things like the Apple store also changes things."

However, Richards argued the new approach would help Digistor, which works typically with broadcast organisations, increase its revenue and likewise Apple's enterprise play.