Why e-Books Must Cost More

08.02.2010

As a consumer, the price increase upsets me and makes me mad at publishers. As the author of two computer books, I have some understanding of publishing economics and I am impressed that Macmillan stood up to Amazon on their authors' (and their own) behalf.

If the world is ever going to replace physical books with electronic ones, a new pricing model in needed. Macmillan, with an assist from Apple, has pushed Amazon to accept what may be a sustainable business model.

And that's good for authors, publishers, and, ultimately, readers.

David Coursey has been writing about technology products and companies for more than 25 years. He tweets as @techinciter and may be contacted via his Web site.

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