10.02.2010
I know, I know. You for its bloated, buggy software, its slowness to innovate, and its government-certified, monopolistic bullying. I won't argue with any of those points, or by former Microsoft VP Dick Brass, who called his former employer "a clumsy, uncompetitive innovator."
But I will say this: All of us in the technology community owe a big debt to Microsoft. Bill Gates and Steve Ballmer shouldered a task that, for all their brilliance, Jobs and his colleagues at Apple didn't take on: making computing ubiquitous.
It's easy to bash Microsoft over its many failings, and I often do--particularly on the consumer front. But the Redmond giant has done an admirable job of getting pretty much every business on earth onto a single, functional platform.
Is that a criticism of Apple It is not. So hold your fire, fanboys. Apple makes great hardware and software. And not just computers, as its game-changing successes with iTunes and the iPhone--and maybe the iPad--prove. But an essential ingredient in that recipe for success is total control of the platform. Apple has it, Microsoft doesn't. So the very quality that made Apple a better platform than Windows also made the Mac a niche product.
Windows, Windows Everywhere
As computer technology really took hold in the 1980s and 1990s, businesses wanted standard products and standard software at a relatively low price point. Apple didn't offer that. If you wanted to buy an Apple, or later a Mac, you bought it from Apple or an Apple-certified dealer. Except for a very brief experiment, no other company has been allowed to build a Mac.