Carzonrent Sets Industry Standard With Web Platform

Carzonrent invested over Rs. 40 lakhs (US$85,128) in INSTA but it has helped it improve reservation levels significantly. "This deployment has helped us bag very prestigious global accounts. We've seen a 35 percent jump in business volume, while being able to reduce operating cost drastically," says Munjal.

It has also resulted in a substantial reduction in communication costs, greater control over the business, and more efficiency. "INSTA helps us with the yield management of our fleet. It helps us frame our pricing policies and fleet usage practices. We have been also able to achieve higher productivity with the same manpower," says Munjal.

INSTA also opened the door for more possibilities. "Over time, we integrated the payment gateway with MasterCard, Visa and American Express. This has provided a cutting-edge to our business. Customers can log on to our micro-site and get direct car allotment or retrieve their invoices and account statements. There is greater transparency," says Marwah.

And in the long run, it's helping the company live up to its promise to re-define the industry.