Chip startup seeks to lower electric bills in data centers

16.08.2010

A new startup funded by major chip makers and investment firms is taking aim at electricity bills, the biggest cost in data centers.

Smooth-Stone, which on Monday announced it secured US$48 million in new funding, plans to use mobile phone microprocessors inside the high-powered computer servers used in data centers to lower their electric bills. The chips will be an alternative to server chips such as those based on x86 technology from Intel and Advanced Micro Devices (AMD).

The headlines Smooth-Stone has already garnered, Start-up Aims to Slay Chip Goliath, and, An atom bomb aimed at Intel, suggest the technology will be available soon and effortlessly.

But the reality is it might take a while. The company faces stiff competition and several daunting technological challenges in its quest to build good server chips using mobile phone processing cores.

There are already companies developing such chips, including Marvell Technology and a company Google recently acquired, Agnilux, which could have products out soon. And there's the issue of taking on Intel, a company with a history of crushing rivals.

The excitement around Smooth-Stone appears to be coming from the fact that the company has won funding from a group of investors that includes chip makers Arm Holdings, Texas Instruments, and the major investor in GlobalFoundries, ATIC (Advanced Technology Investment Company).

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