Mobile operators urged to prepare for data deluge

In particular, Openwave is helping regional mobile operators take advantage of opportunities in the area of video services brought about by the proliferation of 2.5G/3G networks around the world, particularly in APAC, and the rollout of LTE networks in some markets.

"With more powerful mobile handsets and larger screens, as well as increased network speed, it is expected that video will become a significant portion of all mobile traffic," said Giere in an e-mail correspondence with Computerworld Philippines. He cited the Cisco Visual Networking Index, which forecasts that over 60% of mobile data will be video by 2014.

In the Philippines, Openwave said it is talking to mobile operators to help them enhance their customer's experience with them and generate new revenue streams through media optimization and analytics solutions.

The company said its suite of traffic mediation products can help mobile service providers manage the "mobile data tsunami" by efficiently optimizing their networks. The solutions are capable of understanding how data traffic coming from diverse devices and networks runs through the networks, and applying real-time mediation services for better network management.

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