NewsGator will integrate its social networking add-on for SharePoint with Yammer, the company announced Thursday.
The move comes shortly after Microsoft's decision to buy Yammer, in a deal that some have speculated could adversely affect NewsGator.
In a blog post Thursday, NewsGator Vice President of Products Brian Kellner announced that the integration between Yammer and its SharePoint add-on, called Social Sites, will be delivered this quarter "to go after a new value proposition."
Specifically, users will be able to capture Yammer microblog posts they consider valuable and place them in Social Sites repositories whose content is more permanent, like a knowledge base.
One such scenario would be when someone in an organization asks a question relevant to the business and an expert chimes in with the answer.
"Whatever microblogs are flowing through Yammer, delivering an easy way to turn the best of them into real knowledge objects in SharePoint really adds a significant amount of value," Kellner wrote.