"The position of Google is dominant, yes," said Almunia. "But that was not what the investigation was about. It is dominant because of its ability to innovate and provide services that users want. What we are dealing with here is abuse of this position," he said.
Following the announcement by Almunia, many critics including e-commerce company Allegro Group as well as lobby groups Fairsearch and ICOMP said they were very disappointed that there would be no market review as with the two previous sets of proposals.
"I don't see that I will change my mind on the proposals," said Almunia, despite promising to analyze rivals' responses.
David Wood, legal counsel for ICOMP, described the proposals as "a massive failure."