Google releases new search engine for e-commerce sites

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Google Commerce Search will be priced starting at $50,000 per year and will be aimed at the top 1,000 online retailers in each country where Google operates, says Google Enterprise Search product manager, Nitin Mangtani.

Google Commerce Search is a hosted service and is integrated with Google’s Merchant Center and Product Search services. With Google Merchant Center (formally called Google Base), online retailers submit their catalog data to be crawled by Google. Once crawled, their items show up on the Google Product search site, which is Google’s shopping search engine. Google Product is the company’s answer to sites like Shopping.com and Shopzilla.com. Users of Google Commerce Search engine will find their data automatically submitted to Merchant Center and appearing on Google Product Search.

Commerce Search is also integrated with Google Analytics. However it does not include any credit toward, or usage of, Google’s main search results advertising spots AdWords, which lets businesses buy advertisements next to relevant search results. Nor does it integrate wtih or include credit toward AdSense, which places ads on a Web site.

Commerce Search extends Google's core service, search, into an entirely new enterprise market, Google executives say.