Artikel zum Thema "Online Marketing" bei

Oracle acquires Compendium to boost online marketing wares

Oracle has acquired Compendium in an effort to offer a more complete platform for online marketing. » zum Artikel

Charles Tyrwhitt adopts online targeted marketing

Multi-channel clothes retailer Charles Tyrwhitt, whose shirts are sometimes worn by prime minister David Cameron, has deployed a targeted marketing campaign system to help boost sales. » zum Artikel

Baidu's growing research, marketing costs keep Q4 profit flat

China's leading search engine, Baidu, reported flat profit growth for the fourth quarter as the company continued its spending spree on research and product promotion. » zum Artikel

7 Ways to Create a Successful Integrated Marketing Campaign

Today, marketers have more choices than ever regarding how and where to promote or advertise products and services. In addition to traditional methods, such as print advertising and direct marketing, you have email marketing, Web-based advertising and multiple social media sites, such as Facebook, Twitter and YouTube, as well as mobile marketing. » zum Artikel

Oracle merging its marketing software into a tighter-knit suite

After spending billions to acquire a series of marketing-related software companies, Oracle is now undergoing the process of creating a unified suite it can take to battle against competing offerings from the likes of and Microsoft. » zum Artikel

Microsoft marshals marketing, service, social for Dynamics CRM, aims anew at

Microsoft is about to make a fresh run at its CRM (customer relationship management) rival with new capabilities for marketing automation, customer support and social media monitoring. » zum Artikel

How to Kickstart Your Data-Driven Marketing Efforts

Marketing professionals agree that big data analytics will become a major component of their business over the next several years. In fact, according to a survey conducted by Teradata in March and May last year, 71 percent say they plan to implement big data analytics within the next two years -- all part of taking their data-driven marketing efforts to the next level. » zum Artikel

When Marketing with Social Media, One Has to be a Little Wary:R. Balakrishnan

'You're my pumpkin, pumpkin, you're my honey bunny!' Three days after it was rolled out, this ad campaign snowballed into a contagious viral, gathering a million hits on Idea's website. » zum Artikel

There's More Disconnect between Sales and Marketing than between IT and Marketing: Karthi Marshan

What are the two big challenges marketing faces today » zum Artikel

Burberry's innovative digital marketing helps maintain brand strength

Burberry has revealed how its digital marketing investment has helped to boost the strength of its brand. » zum Artikel

APAC strengthens digital marketing content strategy

About 75% of APAC marketers are strengthening their digital marketing content strategy this year, according to Adobe APAC Digital Marketing Performance Dashboard Report 2013. » zum Artikel

Australia leads APAC in digital marketing

Australia is poised to become a digital marketing regional centre of expertise according to new research from the CMO Council and Adobe. » zum Artikel

Google will wissen, wo Sie einkaufen

Marketing: Mit der Erfassung der von Nutzern besuchten Läden könnte Google sein Geschäftsmodell bald ausbauen. » zum Artikel
  • Michael Söldner

CMOs Must Expand Their Tech Skills in the Digital Marketing Era

The balance of power in the C-suite (at least as measured by dollars spent on IT) is shifting. Where once the CIO held most of the purchasing power and the decision-making capability to determine which technology investments would drive business forward, the CMO is poised to take a much more strategic role in a data-driven business climate. » zum Artikel

Marketing-Flop Facebook

Vier Milliarden Dollar versenkt: Marketing-Flop Facebook (Foto: Facebook)
Vier Milliarden Dollar versenkt: Mehr als vier Milliarden US-Dollar hat Mark Zuckerberg voriges Jahr mit Werbeeinnahmen umgesetzt. Rausgeschmissenes Geld, erklärt Forrester-Analyst Nate Elliott in einem offenen Brief an den Facebook-Gründer. » zum Artikel
  • Christiane Pütter
    Christiane Pütter

    Christiane Pütter ist Journalistin aus München. Sie schreibt über IT, Business und Wissenschaft. Zu ihren Auftraggebern zählen neben CIO und Computerwoche mehrere Corporate-Publishing-Magazine, vor allem im Bereich Banken/Versicherungen.

10 Mobile Marketing Tips for Small Businesses

Consumers today are moving to mobile at a rate that shows no signs of slowing down. In fact, according to Strategy Analytics, the number of smartphones in use around the world topped 1 billion in 2012. As more people use mobile to connect with your business, it leaves you no choice but to bolster efforts to market to these mobile consumers on the devices they use. » zum Artikel

Gartner Says CIOs and CMOs Must Learn to Collaborate on Digital Marketing

As businesses across industries shift more of their marketing operations into the digital space, CMOs and CIOs need to evolve away from their traditional, siloed roles and develop a more collaborative relationship, according to research firm Gartner. » zum Artikel

IBM purchases Xtify to target new marketing channels

Continuing to build its portfolio of software for supporting electronic commerce operations, IBM has acquired Xtify, a provider of push notification-based marketing services for mobile platforms. Terms of the deal were not disclosed. » zum Artikel

Why IT and marketing should go out for coffee (or something stronger)

TruGreen Landcare CIO George Kelly is a realist. He not only knows the business-critical role of marketing at the nationwide commercial landscaping and property care company, but also that if IT doesn't meet that department's needs, they'll look elsewhere. » zum Artikel

16 Ways to Improve Your Content Marketing Strategy

In today's fast-paced world, you only have seconds to make a good impression online. If your Web or ecommerce site is hard to find, takes too much time to load, is unattractive or difficult to navigate, chances are you've lost a potential customer, maybe dozens of them. So how do you create content that attracts and sticks in people's minds » zum Artikel

ROI from Marketing on Facebook Has Diminished:Shamik Sharma

In this interview, Shamik Sharma, Myntra's chief product and technology officer, tells you how constantly monitors its environment, keeps a sharp eye on trends, and shares new insights regarding social media. » zum Artikel

Twitter's Lead Generation Card expands social media marketing options

This week Twitter announced a bold expansion of its year-old Twitter Cards program, giving marketers a new way to directly obtain interested business leads via the social media service. » zum Artikel

How Big Data Can Improve Marketing and Customer Service

Spend any time in IT and you're bound to hear theexpression, "You can't manage what you can'tmeasure." Metrics is the mantra of many data center managersor network architects. How else do you know who consumes whatresource how often and how that affects things such as WANperformance » zum Artikel

Kampf um das IT-Budget des CMOs ist entbrannt

Oracle kauft BigMachines: Kampf um das IT-Budget des CMOs ist entbrannt (Foto: MEV Verlag)
Oracle kauft BigMachines: Oracle hat Ende Oktober die Übernahmen des Cloud-Providers BigMachines angekündigt. Der Softwarekonzern unterstreicht damit einmal mehr sein Interesse am IT-Budget der Marketing-Abteilungen in den Unternehmen. » zum Artikel
  • Carlo Velten

When Marketing with Social Media, One Has to be a Little Wary:R. Balakrishnan (Balki)

R. Balakrishnan (Balki) » zum Artikel

When Marketing with Social Media, One Has to be a Little Wary:R. Balakrishnan (Balki)

'You're my pumpkin, pumpkin, you're my honey bunny!' Three days after it was rolled out, this ad campaign snowballed into a contagious viral, gathering a million hits on Idea's website. » zum Artikel

Health authority launches investigation over fears patient data available online

A data-mapping firm has withdrawn a service which may have allowed access to information on millions of patient records, following the launch of an investigation from health authorities. » zum Artikel

Online Director bags Sainsbury's tech leadership role

Sainsbury's will not be replacing outgoing IT Director Rob Fraser with a new CIO. The retailer has promoted Online Director Jon Rudoe as Digital and Technology Director and will assume responsibility for the supermarket's IT when Rob Fraser steps down on March 15. » zum Artikel

Microsoft dubs 'confusing' Office Web Apps as Office Online

Microsoft today rebranded its browser-based Office Web Apps, stripped-down versions of Word, Excel, PowerPoint and OneNote, as Office Online. » zum Artikel

Online European Travel Agency gets £7m per year ROI using Splunk

Leading European online travel agency, e-Travel SA, is seeing a $12 million (£7 million) a year return on investment since using Splunk Enterprise for real-time operational intelligence. » zum Artikel

Artikel zum Thema "Online Marketing" im IDG-Netzwerk

Auf dem Internet-Marketing-Kongress am 1. und 2. Februar in Berlin zeigen Profis aus dem Online-Marketing, wie kleine und mittelständische Unternehmen die wachsende Verbreitung mobiler Endgeräte für sich nutzen können.
Vielen Dienstleistern fällt das Entwickeln einer Online-Marketing-Strategie schwer. Das belegen unter anderem die oft schon stark verstaubten Blogs auf ihren Webseiten; ebenso ihre Videos im Netz, die sich offensichtlich nur Bekannte und Verwandte angeschaut haben. Wie man es besser macht, sagt Bernhard Kuntz.
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