Act-On vs. Hubspot vs. Marketo: 3 top marketing automation tools compared
These tools promise to free your marketing staff from tedious, manual processes so that they can get on with the business of nurturing quality leads for your sales organization. But how do they deliver on that promise
[ Related: 12 questions to ask marketing automation vendors (before you buy) ]
Here’s what some enterprise users say are the standout features (and greatest shortcomings) of each of these products.
Editor's note: These reviews of select marketing automation products come from the IT Central Station community. They are the opinions of the users and are based on their own experiences.
Read more Act-On user reviews on IT Central Station.
Read more HubSpot user reviews on IT Central Station.
[ See also: The 7 best marketing automation features in Marketo and 4 key marketing automation features Marketo lacks ]
Read more Marketo user reviews on IT Central Station.