This is the second time Amazon has dropped the price for Prime memberships in recent months. In September, Amazon dropped the price of Prime to $67 after taking home five Emmys for Transparent during the 67th Emmy Awards. Similarly, the 2016 Golden Globes were the 73rd annual celebration of the awards show.
The story behind the story: There’s nothing Amazon loves more than grabbing new Prime subscribers. People who sign up for free shipping tend to shop more on Amazon and use Amazon’s online services, which is a big win for the online retailer.
In addition to shipping deals, Amazon keeps tacking on subscriber benefits to Prime, with the most recent one being 20 percent off new game titles—as long as you don’t mind physical discs rather than digital downloads. On top of that, there’s free music and video streaming, an e-book lending library, unlimited photo storage, and early peeks at upcoming sales.
If you’ve been thinking about getting an Amazon Prime membership there probably won’t be a better time in 2016. Amazon didn’t get any Oscar nominations, and even if the company did and won it’s the 88th Oscars anyway, which means it would be a mere $11 price drop if Amazon continued its discount pricing scheme. If you want to sign-up this weekend head to amazon.com/MozartPrime during the price cut window.
During the same time as Amazon is offering the cheap Prime price, the retailer is allowing free streaming of seasons one and two of Mozart in the Jungle for everyone—not just Prime subscribers.