This data provides countless opportunities, from connecting with third parties to provide more tailored and personalised services to working closer with healthcare institutions to get a better understanding of their patients.
"We are already seeing wearable technology being used in the private sector with health insurance firms encouraging members to use wearable fitness devices to earn rewards for maintaining a healthier lifestyle. It is likely that the public sector will look to capitalise on the wearable technology trend with a view to boosting telehealth and smart city programs," said Brauer.
However, these use cases throw up serious privacy concerns. According to the survey, only 19 percent of Brits would be willing to use a wearable device that monitors location for central government activity, and only one in three would be willing to use a wearable health and fitness monitor that shares personal data with the NHS or healthcare provider.
Meanwhile, almost two thirds (62 percent) think GoogleGoogle Glass and other wearable devices should be regulated in some form, while one in five (20 percent) are calling for these devices to be banned entirely. Alles zu Google auf CIO.de
Juniper Research predicted earlier this year that almost 70 million smart wearable devices will be sold in 2017, up from 15 million sales in 2013. The wearable device market is expected to be worth more than $1.5 billion (£935 million) in 2014.