Design panel praises Microsoft's Windows 10 Start menu, snubs Apple
The new Start menu was named a Top Winner in the 2015 International Design Excellence Awards. The awards are given out annually by the Industrial Designers Society of America, and Microsoft's design joins nine other products in the "Digital Design" category.
"With the Windows 10 Start design, the experience of launching and switching apps is unified across the familiar and learned legacy of the Start menu on desktop PCs--and the modern capabilities of the Start screen on phones and tablets," the awards page says. "The design allows users to leverage what they know from one device and apply that knowledge to using a different device in a contextually appropriate manner."
It's worth noting that Microsoft hasn't necessarily won top-tier honors, as the IDSA won't say until later this month which of its Top Winners have earned Gold, and which will settle for Silver. The Start screen is one of 81 products to receive Top Winner honors this year. Other tech products on the list include Adobe's Ink and Slide tablet peripherals, Google Cardboard, and Intel's WiDock docking system.
Surprisingly enough, not a single Apple product appears on the list, aside from a set of headphones by Apple-owned Beats Electronics.
Why this matters: In Windows 8, Microsoft polarized users with a new Start menu that took over the entire screen and emphasized modern, touch-friendly apps over desktop software. While many people saw Windows 10's pop-up menu as a capitulation, it's more of an attempt to bridge Windows 8's ideas with the more familiar system of previous versions. Design gurus are giving this approach their stamp of approval, even if it's unlikely to please everyone.