O2 deploys cloud based sales platform to run natively in Force.com

O2 has integrated CloudSense's Order Management stack into O2 Business' Salesforce.com platform in a bid to increase efficiency and bolster its customer relationship capabilities.

The sales and service cloud-based platform has been deployed within O2's Joined-Up Business operations, which is a division that aims to help companies connect their IT, staff and customers through communications products.

Ricky Mortimer, e-enablement programme manager at O2 Business, spoke to Computerworld UK and explained why it decided to opt for a public cloud offering over an on-premise deployment.

"Given the business challenge we have around managing this increasing portfolio of products [through O2 Joined-Up Business], whilst trying to drive down costs, cloud allows us to implement without large up front CAPEX costs and gives us a quick time to market," said Mortimer.

O2 has integrated CloudSense's Order Management stack into its Salesforce.com platform, which includes applications such as CS ClickApprove, CS Configurator and CS Orchestrator. These enable O2 to manage its products, quote customers, carry out electronic approval for contracts and enable end-to-end fulfilment in the cloud.

"We were using Salesforce at the time for lead-to-opportunity management - so pure sales pipeline stuff. We looked at how we could take that lead-to-opportunity and extend it all the way through to lead-to-cash," said Mortimer.

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