SAP remains tight-lipped on cloud extension policy adoption
As the UK is always 12 to 16 months behind the US market, adoption in the UK is always slower, but the gap is shortening, Denecken said.
"We're pretty happy with UK adoption," he added. The delay is often beneficial as customers receive a mature product that is more prescriptive for niche businesses.
To counteract enterprises increasingly hybrid infrastructures, SAP announced that it will provide 25 industry specific cloud-hosted systems as a whole. It has already created a product relevant to the chemicals, financial services, healthcare, higher education, industrial machinery, professional services, public services, retail, sports, and travel verticals.
Denecken said: "We don't believe rip and replace is a good approach."
"Many people struggle with digital transformation. they put technology underneath existing processes. That is not innovation, that is not digital transformation", he added.