The Takeaway: Microsoft begins its Windows 10 push

Targeted by the marketing effort are Windows 7 and Windows 8.1 users, who will be allowed to get the new operating for free -- as long as they do so within a year after its release. That means users will have until July 29, 2016 to make the move -- although Microsoft clearly wants them to do so sooner rather than later.

Here's what Windows 7 and Windows 8.1 users can expect:

Although Microsoft at one point indicated that users of non-genuine copies of Windows would be eligible for the free upgrade, the company backed away from that stance last month. Those users won't see the notifications or the Get Windows 10 app.

With reports by Gregg Keizer from Computerworld.

(www.cio.com)