Virtual reality gains a small foothold in the enterprise


"If everyone has a 3D head-mounted display, there's no reason not to feed a preview of that new product," she says. "Create emotionally evocative, 3D immersive ads, so all of a sudden they feel like they're on the mountain, about to ski down with my new snowboard."

Korolov is a freelance writer. She can be reached at


Maria Korolov

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