Keep Your Website Off of Google's Naughty List

Which Actions Will Google Target

Lewis puts forward a few well-informed theories as to what Google will be looking for in its update, such as:

1. Too Many Anchor Text-Heavy Links

Anchor text refers to keyword text over hyperlinks that lead to a page related to those words. For example, "shower drain" is repeated on the site with a link to a page on shower drains. Natural links should be what Lewis terms as "brand links", or links that lead to their respective product pages.

2. Keywords Outnumbering Brand Name Links