Artikel zum Thema "Marketing" bei CIO.de

Gestatten: CIO, Marketing-Hiwi

CEOs hören mehr auf Marketing-Chefs: Gestatten: CIO, Marketing-Hiwi (Foto: Günter Menzl - Fotolia.com)
CEOs hören mehr auf Marketing-Chefs: Welche Social-Media-Plattform findet der Marketing-Chef denn am besten - um solche Fragen dreht sich künftig der Alltag des CIO. Kommt es zum Konflikt mit dem Marketing, gibt der CEO dem Marketing recht. Diese düstere Vorstellung beschwört Werbe-Guru Larry Weber herauf. » zum Artikel
  • Christiane Pütter
    Christiane Pütter


    Christiane Pütter ist Journalistin aus München. Sie schreibt über IT, Business und Wissenschaft. Zu ihren Auftraggebern zählen neben CIO und Computerwoche mehrere Corporate-Publishing-Magazine, vor allem im Bereich Banken/Versicherungen.

Who's hiring Marketing lures more tech pros

The hiring scene is changing for tech pros. The IT department isn't the only group that's looking to recruit top talent. Increasingly, marketing wants to bolster its own technical ranks. » zum Artikel

Baidu's growing research, marketing costs keep Q4 profit flat

China's leading search engine, Baidu, reported flat profit growth for the fourth quarter as the company continued its spending spree on research and product promotion. » zum Artikel

7 Ways to Create a Successful Integrated Marketing Campaign

Today, marketers have more choices than ever regarding how and where to promote or advertise products and services. In addition to traditional methods, such as print advertising and direct marketing, you have email marketing, Web-based advertising and multiple social media sites, such as Facebook, Twitter and YouTube, as well as mobile marketing. » zum Artikel

Oracle merging its marketing software into a tighter-knit suite

After spending billions to acquire a series of marketing-related software companies, Oracle is now undergoing the process of creating a unified suite it can take to battle against competing offerings from the likes of Salesforce.com and Microsoft. » zum Artikel

Microsoft marshals marketing, service, social for Dynamics CRM, aims anew at Salesforce.com

Microsoft is about to make a fresh run at its CRM (customer relationship management) rival Salesforce.com with new capabilities for marketing automation, customer support and social media monitoring. » zum Artikel

Klout may be acquired by marketing firm for $100 million

Apparently Klout is popular. » zum Artikel

Klout may be acquired by marketing firm for $100 million

Apparently Klout is popular. » zum Artikel

7 things marketing wants to say to IT

Chief marketing officer David Perry knows exactly what he needs from his organization's IT department. » zum Artikel

DWA headhunt top IT marketing talent

IT communications firm DWA has snapped up former Symantec marketing director Liselle Walker and Avnet marketing manager Darren Brain in a coup for the Sydney office. » zum Artikel

Businesses Spending on Big Data Marketing but Not Hiring for It

A report by data-driven marketing specialist Infogroup Targeting Solutions found that companies are continuing to ramp up their spending on big data marketing initiatives in 2014 (62 percent of companies expect their big data marketing budgets to increase). However, most of those companies are focusing on technology, not people-57 percent of companies say they do not plan to hire new employees for ... » zum Artikel

Google Glass prescription frames: Deflection marketing is their most interesting feature

Buried deep in the FAQ that Google updated when it announced its prescription Glass frames Tuesday, there's a teeny-tiny teaser on when the headset will graduate from public alpha testing to something presumably closer to retail availability. Glass, the update says, will "move towards a wider consumer launch later in 2014." » zum Artikel

How to Kickstart Your Data-Driven Marketing Efforts

Marketing professionals agree that big data analytics will become a major component of their business over the next several years. In fact, according to a survey conducted by Teradata in March and May last year, 71 percent say they plan to implement big data analytics within the next two years -- all part of taking their data-driven marketing efforts to the next level. » zum Artikel

When Marketing with Social Media, One Has to be a Little Wary:R. Balakrishnan

'You're my pumpkin, pumpkin, you're my honey bunny!' Three days after it was rolled out, this ad campaign snowballed into a contagious viral, gathering a million hits on Idea's website. » zum Artikel

California crop circle was Nvidia marketing stunt

An elaborate crop circle that appeared last week in a grain field in California was a stunt by chip-maker Nvidia. » zum Artikel

6 Mobile Marketing Trends to Leverage in 2014

In 2013, we saw a continued uptick in the number of consumers using mobile devices -- smart phones and tablets -- to research and compare products and score deals, often right in the store. And many analysts and experts predict that 2014 will be an even bigger year for mobile, with people not only researching and comparing products on their mobile devices but purchasing them from their smart phones ... » zum Artikel

Oracle buying marketing software vendor Responsys for $1.5 billion

Oracle is set to acquire business-to-consumer marketing software vendor Responsys for US$1.5 billion in a bid to flesh out its own capabilities as well as strike back at rivals such as Salesforce.com and Microsoft. » zum Artikel

The Kardashians hint at marketing potential for Instagram's messenger

You might think of Instagram's new private messaging feature as a way to share certain photos with just your best friends. But Instagram -- and the Kardashians -- have other ideas about how the tool could be used to serve up promotional content. » zum Artikel

There's More Disconnect between Sales and Marketing than between IT and Marketing: Karthi Marshan

What are the two big challenges marketing faces today » zum Artikel

ICO warns Scottish referendum campaigners after marketing gaffe

The Information Commissioner's Office (ICO) has warned Scottish referendum campaign groups that they must comply with electronic marketing rules on the run up to next year's referendum vote on 18 September 2014. » zum Artikel

APAC strengthens digital marketing content strategy

About 75% of APAC marketers are strengthening their digital marketing content strategy this year, according to Adobe APAC Digital Marketing Performance Dashboard Report 2013. » zum Artikel

Burberry's innovative digital marketing helps maintain brand strength

Burberry has revealed how its digital marketing investment has helped to boost the strength of its brand. » zum Artikel

BlackBerry shakeup claims operating, marketing and financial chiefs

BlackBerry's chief operating, marketing and financial officers are leaving as recently appointed CEO John Chen makes his mark on the struggling mobile vendor. » zum Artikel

Australia leads APAC in digital marketing

Australia is poised to become a digital marketing regional centre of expertise according to new research from the CMO Council and Adobe. » zum Artikel

Google will wissen, wo Sie einkaufen

Marketing: Mit der Erfassung der von Nutzern besuchten Läden könnte Google sein Geschäftsmodell bald ausbauen. » zum Artikel
  • Michael Söldner

Adobe adds geolocation targeting to Marketing Cloud

Adobe Systems has added mobile features to its Marketing Cloud, allowing companies to better target smartphones with the help of geolocation and app analytics. » zum Artikel

Infographic: Marketing software at Kiwi tech firms

The 2013 Market Measures report shows that a majority of New Zealand tech companies use their own tools for both CRM and website content management » zum Artikel

CMOs Must Expand Their Tech Skills in the Digital Marketing Era

The balance of power in the C-suite (at least as measured by dollars spent on IT) is shifting. Where once the CIO held most of the purchasing power and the decision-making capability to determine which technology investments would drive business forward, the CMO is poised to take a much more strategic role in a data-driven business climate. » zum Artikel

Marketing-Flop Facebook

Vier Milliarden Dollar versenkt: Marketing-Flop Facebook (Foto: Facebook)
Vier Milliarden Dollar versenkt: Mehr als vier Milliarden US-Dollar hat Mark Zuckerberg voriges Jahr mit Werbeeinnahmen umgesetzt. Rausgeschmissenes Geld, erklärt Forrester-Analyst Nate Elliott in einem offenen Brief an den Facebook-Gründer. » zum Artikel
  • Christiane Pütter
    Christiane Pütter


    Christiane Pütter ist Journalistin aus München. Sie schreibt über IT, Business und Wissenschaft. Zu ihren Auftraggebern zählen neben CIO und Computerwoche mehrere Corporate-Publishing-Magazine, vor allem im Bereich Banken/Versicherungen.

10 Mobile Marketing Tips for Small Businesses

Consumers today are moving to mobile at a rate that shows no signs of slowing down. In fact, according to Strategy Analytics, the number of smartphones in use around the world topped 1 billion in 2012. As more people use mobile to connect with your business, it leaves you no choice but to bolster efforts to market to these mobile consumers on the devices they use. » zum Artikel


Artikel zum Thema "Marketing" im IDG-Netzwerk
 

Auf dem Internet-Marketing-Kongress am 1. und 2. Februar in Berlin zeigen Profis aus dem Online-Marketing, wie kleine und mittelständische Unternehmen die wachsende Verbreitung mobiler Endgeräte für sich nutzen können.
Vielen Dienstleistern fällt das Entwickeln einer Online-Marketing-Strategie schwer. Das belegen unter anderem die oft schon stark verstaubten Blogs auf ihren Webseiten; ebenso ihre Videos im Netz, die sich offensichtlich nur Bekannte und Verwandte angeschaut haben. Wie man es besser macht, sagt Bernhard Kuntz.
Welche Social-Media-Plattform findet der Marketing-Chef denn am besten - um solche Fragen dreht sich künftig der Alltag des CIO. Kommt es zum Konflikt mit dem Marketing, gibt der CEO dem Marketing recht. Diese düstere Vorstellung beschwört Werbe-Guru Larry Weber herauf.