The Honor 5X is a mid-tier Chinese smartphone wrapped in high-end clothing

Huawei is finally bringing its Honor brand to the U.S. The first Honor phone to hit the states will be the Honor 5X, a mid-tier device with several high-end tricks up its sleeve. The 5.5-inch smartphone features a 1.5GHz Snapdragon 615 processor, a 13-megapixel camera, and a rear-facing fingerprint scanner, which Honor swears is as fast and responsive as the Huawei-made Nexus 6P. The 5X will also ship with Honor’s EMUI 3.1 interface on Android 5.1 Lollipop right out of the box, though a Marshmallow update is in the works.

The Honor 5X will likely compete against the similarly-named Nexus 5X and HTC’s One A9, which shares a similar marketing philosophy of packing in mid-tier specifications into a stylish, premium-looking chassis. The 5X will also be sold unlocked for the affordable price of $199 on both Amazon and Honor’s official website, though it is only compatible with AT&T and T-Mobile’s networks.

Honor’s next device in the U.S. will be its fitness-band-cum-smartwatch, the Honor Band Z1. It runs on Honor’s own proprietary wearables OS and it features fitness tracking, a capacitive touchscreen, and 70 mAh battery pack, which Honor says will last up to three days of constant usage on a single charge. It’s also compatible with both Android and iOS and will soon be available for $79. The Band Z1 went on sale in India last year.

The story behind the story: You know how Lexus is essentially Toyota’s sportier, hipper counterpart That’s the idea behind the Honor brand for Huawei. It’s got its own cool tagline—“for the brave”—and its products emphasize style. Huawei has quite a bit of marketing work cut out for it before the general gadget consumer recognizes what Honor is, but it likely figures that the more brands the Chinese smartphone maker brings over, the more of a chance it has to grab that number three spot on the US smartphone charts.


Florence Ion

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