LinkedIn survey details 'new norms at work'

A new survey of 15,000 LinkedIn users with fulltime jobs, 1,000 of which reside in the United States, draws some interesting conclusions while also reinforcing common perceptions about the "new norms" within the modern U.S. workplace. 

More than a quarter (26.6 percent) of the people from the United States who were surveyed said it's important to maintain separate social media profiles for work and personal. One in five U.S. respondents (20.5 percent) said they make initial impressions based on a person's online profile picture. And one in 10 respondents said they worry about what their colleagues may think of them based on content they shared on social networks that may not seem professional, according to the survey, which was conducted by Censuswide for LinkedIn during the first week of April.

Catherine Fisher, LinkedIn's career expert, says the findings stress the fact that people need to be mindful of how they portray themselves on social media. 

The U.S. responses also highlight notable difference between women and men in the workforce. Almost a third (30.9 percent) of women respondents said they are friends with colleagues on non-professional social networks, while only 16 percent of men said the same. Nearly a third of the women (32.5 percent) feel as though they're judged by what they wear to work, and more than a quarter (26.8 percent) said they believe men have it easier when it comes to the threads they don at work. And more than four in 10 women (41.6 percent) said they tend to dress up more when they have meetings during the day, while only 25.5 percent of the men step up their dress for meetings.

Work experience, education and volunteer history are the three top factors U.S. users weigh to gauge a colleague's LinkedIn profile, according to the survey.

More than one in five (21 percent) of those surveyed from the Unites States said it's more appropriate to self-promote now on social media than in years past. Almost 13 percent said they feel more comfortable sharing their opinions on industry matters via social networks, and nearly 9 percent think doing so is a great way to raise their professional profiles. 

Perhaps most surprising of all is that only 12.8 percent of U.S. respondents think a good LinkedIn profile is just as important as a good resume.


Matt Kapko

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