Many companies in the channel have yet to jump on the Cloud bandwagon: Telsyte
Fadaghi attributed this claim to a Telsyte study, the Australian Digital Workplace Study 2015, which also found that 84 per cent of companies surveyed stated their intent to increase or maintain Cloud spend in 2015.
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This study was based on a survey of 440 respondents, who were mainly CIOs and IT decision makers in Australia. It was also proportionally sampled to verticals in the industry by business size (excluding businesses with less than 20 employees).
But according to Fadaghi, resellers need to understand change and hand hold their partners for this to happen as there's still a lot of on-premise activity happening within the market.
"There's still a lot of legacy businesses and infrastructures sitting on servers, branch offices, private datacentres, and so forth. It's really about understanding where your customer is at on their journey and directing them through the Cloud when they're ready for it," he said.
So what are the big names that businesses need to look out for as drivers to the Cloud Fadaghi mentioned that emerging opportunities lie in the Internet of Things (IoT), Big Data, security, as well as smart devices and wearables.
"Of course, there's going to be hurdles to overcome and a lot of them are network specific. The government isn't really helping us with the NBN and all those changes but Cloud is a low hanging fruit and it's not all about being dependent on these networks," he said.
He also mentioned other findings from the study, which include:
30 per cent of companies polled expressed their intent spend on PCs and notebooks despite there being an increase in tablet and smartphone buying.
50 per cent of companies polled already allow staff to bring in wearable devices.
32 per cent of organisations surveyed use Big Data for retail and e-commerce data.
IT security has remained the top priority for companies three years in a row.
IT spend on mobility is increasing, but the focus is shifting from devices to multi-platforms and application management.
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