Yo, CIOs: Don't think your role is mostly operational

That's one conclusion from "The Changing Role of IT Leadership: CIO Perspectives for 2016," a new study published Monday by market researcher IDC.

A particularly striking finding is that more than 40 percent of the line-of-business executives surveyed said they view the CIO as an innovation officer responsible for leading their company's digital transformation.

That would be great news for CIOs if only more of them were on the same page.

In fact, only 25 percent of the CIOs surveyed described their role that way, while more than 40 percent viewed themselves as primarily operational; 34 percent viewed themselves as service managers. In contrast, only 27 percent of the line-of-business executives described the CIO role as operational.

It's a pretty significant disconnect that could spell trouble for some CIOs' careers.

"CIOs who stay operational will find themselves further marginalized over the next three years," warned Mike Jennett, a vice president of research with IDC's IT Executive Program. "For these executives to stay relevant, they must shift their focus to transformation and innovation and incorporating those innovations into their stable infrastructures."

Simply "keeping the lights on" will cause the business to look elsewhere for technology leadership and innovation, Jennett added.