IDC: 'Overall Positive Usage Trends' will Drive Enterprise Videoconferencing Equipment Market in Future

While current economic factors have led to weakened quarterly results for some enterprise videoconferencing vendors, research firm IDC sees the fortunes of the enterprise videoconferencing market rising as it starts to reach out to the SMB segment and mobile users.

"Macro-economic factors leading to a cautionary IT spending environment dampened quarterly results for some vendors in the worldwide enterprise videoconferencing market in the first half of 2012," said Rich Costello, senior analyst, Enterprise Communications Infrastructure at IDC.

"We see overall positive usage trends driving this market long-term, including the increasing uptake of video collaboration by small workgroup, desktop, and mobile users and new video deployment options expanding the enterprise videoconferencing market to reach mid-size and small companies," Costello added.

The "IDC MarketScape: Worldwide Enterprise Videoconferencing Equipment 2012-2013 Vendor Analysis" report, which covers nine vendors: Avistar, Cisco, Huawei, LifeSize, Magor, Polycom, Radvision, Teliris, and Vidyo, looks at reasons for a vendor's success in the marketplace.

The report accomplishes this by looking at factors that lead to a successful enterprise video solution, such as offering a holistic video unified communication, and collaboration platform that can integrate with business processes. Additionally, it assesses the vendors' ability to develop a strong product portfolio, including the ability to support a range of video end-points in collaborative applications, especially in growing areas of desktop and mobile video use today.

Cisco and Polycom, two dominant enterprise videoconferencing vendors, were identified as Leaders, while four vendors: LifeSize, Vidyo, Huawei and Radvision, were classified as Major Players. IDC categorizes Leaders and Major Players as those vendors who are "well-positioned to seamlessly meet the needs of enterprise users in both the near and long-term."

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