Authentication startup brings on ‘Catch Me If You Can’ ID thief as adviser
Abagnale, now a security consultant, has helped out Trusona’s founder and CEO Ori Eisen before with his previous venture, ad-tracking and fraud prevention firm 41st Parameter, which was bought by Experian in 2013.
Trusona won’t reveal exactly what it does until the RSA conference in March, but its products will include some sort of authentication token, according to a Fortune story, as well as magnetic strips and atomic-level indicators, the story says.
What Trusona claims about its technology is that it “provides the only unbreakable online identity and authentication solution in the market, guaranteeing with 100 percent certainty who is on the other end.”
Eisen was once fraud director for American Express and director of fraud prevention at Verisign/Network Solutions. He went on to found 41st Parameter. The idea for that company came out of a brief conversation during a ride to the airport between Eisen and Abagnale, Fortune says.
The company has not publicly discussed its products or financing, but plans to when it launches at the RSA conference.